Nukak is a brand of bags made from recycled materials—mainly using street flags—that recently repositioned its brand with the help of Basora, a Barcelona-based graphic design studio.

So Basora focused its proposal on the concept of nomad and movement, symbolising it in a subtle, modern, and quite brilliant way: the GPS coordinates, of which its symbols, were included in the logo and are the base of the identity and the marketing actions. Two examples: each store has its own coordinates on the front and, in some communications, clients were invited to events by receiving only the GPS coordinates. Just brilliant.