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Got Peace?

07.03.2021 05:50:35

In the 1990s, the phrase “Got milk?” went from a question to a mantra for an American advertising campaign. The objective was simple: to increase consumption of milk.


Thirty years later, corporate efforts to inflate consumption have only increased. The average American sees five thousand ads per day. These ads are peppered on billboards, TV shows, magazines, and the Internet. We inherently know physical goods won’t make us happier, yet we all have items we desire to acquire.

Send me an email

Design is not just what it looks like and feels like.
Design is how it works.

– Steve Jobs

The ads show the item at its prime to spark the initial excitement. What the ad doesn’t show is the trail of discontent that follows: paying the car insurance, cleaning the house, or repairing the cracked phone screen. Maintaining the item takes our time and attention, resources we can never get back.

The Simpsons:

  • Homer
  • Marge
  • Bart
  • Lisa
  • Maggie

Got Peace?

07.03.2021 05:50:35

In the 1990s, the phrase “Got milk?” went from a question to a mantra for an American advertising campaign. The objective was simple: to increase consumption of milk.


Thirty years later, corporate efforts to inflate consumption have only increased. The average American sees five thousand ads per day. These ads are peppered on billboards, TV shows, magazines, and the Internet. We inherently know physical goods won’t make us happier, yet we all have items we desire to acquire.

Send me an email

Design is not just what it looks like and feels like.
Design is how it works.

– Steve Jobs

The ads show the item at its prime to spark the initial excitement. What the ad doesn’t show is the trail of discontent that follows: paying the car insurance, cleaning the house, or repairing the cracked phone screen. Maintaining the item takes our time and attention, resources we can never get back.

The Simpsons:

  • Homer
  • Marge
  • Bart
  • Lisa
  • Maggie
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