Aristotheme is an independent brand studio, working with companies and people to design their strategy, brand, product and service. We challenge business as usual to create clarity in an increasingly complex world.

THE SOUTHERN CALIFORNIA REGION IS KNOWN FOR ITS FAMOUS DESERTS, AND ALSO ITS RESORT CITIES SUCH AS PALM SPRINGS.

Ardi Gorgo 김정동 is a multidisciplinary digital designer based in Brooklyn, New York since 2009 specializing in both visual design and UX strategy. He’s currently an Associate Design Director at Instrument since 2019 working on a variety of projects with Google.

Previously, John has worked at a number of digital design agencies in New York City and helped envision, design, and launch successful products for clients including Viacom, ABC, Salesforce, LinkedIn, Bose, and Puma. Notable works include Viacom18’s Voot app for Android and iOS as well as ABC News app for Apple TV.

Outside of work John has taught Web Design as an adjunct professor at Pratt Institute and often writes and designs for various publication projects.

Case studies are available upon request via email.

Disciplines

Visual design
Art direction
UI / UX design
UX strategy

Expertise

Web design
Product design
Info architecture
Design systems

Think things through

A bundle of newsletters and podcasts
trusted by 25,000+ curious business people.

Curious?

$50 for 1 year.

Your software
engineering team has too
many things on
their plates right now.

The good news? Meta Craft can help. We
use data and consumer insights to build
better web platforms, mobile apps, APIs and
integrations.

Ardi Gorgo
Visual Designer, Art Director
and Illustrator based in São
Paulo –– Brazil



DESIGNED BY WOMEN

We are supported by artists, designers, makers, producers, thinkers and people like you.



Designed by Women, an initiative of the Stewart Program for Modern Design in collaboration with the Montreal Museum of Fine Arts, will bring greater visibility to the contributions of a diverse group of women designers from around the world focusing on the intersecting spheres of process, making and industrial production.

Up Next

Directus Open-Source

Learn more about our core data platform, the completely free and open-
source engine to our growing ecosystem.

Architecture of Silence

The structure of the space is quite unique in the way it ties together various forms.


services

Art Direction
Brand Design & Strategy
Creative Direction
Consulting
Corporate Design
Editorial Design
Interaction Design
Interface Design
Lettering
User Experience



awards

Red Dot Design Award 
iF Award 
Behance Feature 
Semplice Feature 
Tirolissimo Nomination


partners

Nicolas Tschaikner↗
Graphic & Web Design

Georg Schober↗
Graphic Design

Huangart↗
UI-/UX Design & Web Development

Michael Marte↗
Graphic & Type Design

Voice

Icarus Creative built a bridge between sound, words and visuals for Voice, a speech and voice training company run by Verena Covi, and inspired by language and sound. I was asked to help to expand the already existing concept in its entire

Corporate Design

We Are Stupid.

We have a playful approach to problem solving, and through experiential futuresco-creation and identity creation we help brands, organizations and human beings understand their role in an increasingly real 21st century.

Don’t be a stranger

Better Futures
Through Design

What we do

Strategic Foresight
Scouting & Sense Making
Opportunity Space Mapping 
Scenario Development
Design Fiction & Storytelling
Physical & Digital Experiential Futures 
Product, Service & Experience Prototyping
Future Exploration Workshops
Front End Innovation

How you can benefit

Future explorations and scenario development are hugely relevant to any organisation that seeks to stay on top of their game, build resilience, and to truly build the new. There’s a number of ways you can benefit from our services in this domain. Here are a few...

  • It helps you break free of present-day realities to envision a genuinely novel future.

  • It helps test existing goals and strategies against alternative futures.

  • It helps develop visions of preferable futures and reverse engineer a pathway to get there.

  • It helps establish a shared mindset and framework about the future.

  • It enables you to plan for future uncertainties and/or identify emerging risks and opportunities.

The output of the process will be tangible and actionable future scenarios, co-developed with your team, to establish a high degree of ownership.

What we do

In the domain of Identity Creation, we can create your:

  • User Needs & Research
  • Brand Strategy
  • Brand Naming
  • Visual identity
  • Tone of voice
  • Storytelling
  • Brand Guides

In the domain of Experience Creation, we can create your:

  • Experience Strategy
  • Conceptual Development
  • Prototyping
  • Experiential Futures
  • Immersive Experiences
  • Film & Animation
  • Physical/Digital Experiences

IT’S TIME TO GET RID OF THE EXCESS AND FOCUS ON THE ESSENTIALS. IT’S TIME FOR THE CLARITY AND PEACE OF MIND THAT COME FROM PARING DOWN. IT’S TIME FOR THE FREEDOM AND CONFIDENCE THAT COME FROM MAKING YOUR OWN BEST CHOICES.

**We serve cookies on this site to analyse traffic and optimise your experience. ** If you are happy to accept cookies, please continue browsing. To opt-out of performance cookies, please review our Privacy Policy.