Classpack Design and Specification Manual
After 50 years of experience, last August its new minimalist brand identity—created by the multi-disciplinary agency O’Connell & Squelch—was released; a project with the following characteristics explained by the agency:
Besides the identity design, a casebound book titled
The selected design route utilises an isometric grid seen throughout graphics and marketing communications literature. Minimal aesthetics and monochromatic branding help to place focus on wood textures and vibrant accent colours within the product ranges. The marque represents a letter C and inspired by design and the modular products solution. The monospaced house font helps to portray a both technical and modern feel to the branding.
Innovate new offerings
We collaborate with companies to help them visualize and plan how their vision can materialize into game changing products and services. Our work span the complete innovation process from customer insight and opportunity mapping to technical feasibility and prototyping. The result is a blueprint for what to design and build.